Salesforce Marketing and Data cloud

About MBRDI: Mercedes-Benz Research and Development India (MBRDI), headquartered in Bengaluru with a satellite office in Pune, is the largest R&D center for Mercedes-Benz Group AG outside of Germany. Our mission is to drive innovation and excellence in automotive engineering, digitalization, and sustainable mobility solutions, shaping the future of mobility. Role Overview Hands-on Salesforce Marketing Cloud and Data Cloud developer delivering integrations, segmentation, activation, and reporting for end-to-end campaigns; 5–7 years’ experience required, automotive industry exposure is a plus. Responsibilities • Build multi-channel journeys using Journey Builder, Email Studio, CloudPages, and triggered sends to support lifecycle campaigns and personalization at scale. • Develop and maintain integrations across Data Cloud, Marketing Cloud, Salesforce core, and external systems using REST/SOAP APIs, events, and secure file automations. • Configure Data Cloud data streams, identity resolution, calculated insights, segmentation, and activation to Marketing Cloud and paid media endpoints. • Implement AMPscript/SSJS personalization with robust subscriber key and Data Extension schemas for accurate targeting and segmentation. • Orchestrate Automation Studio schedules, SQL activities, and data hygiene to meet freshness SLAs and ensure campaign readiness. • Enforce consent and preference management, privacy compliance, and data quality controls aligned to platform governance. • Produce campaign reporting via Data Views, SQL extracts, and Marketing Cloud Intelligence dashboards with attribution-aligned KPIs. • Monitor deliverability, domain/IP alignment, suppression strategy, and sender reputation; implement iterative improvements for inbox placement. • Troubleshoot incidents, perform root-cause analysis, and optimize performance and cost across activation and messaging workloads. Experience • 5–7 years of hands-on Salesforce Marketing Cloud development with Journey Builder, Email Studio, Contact Builder, Automation Studio, AMPscript, SSJS, SQL, and platform APIs. • Strong Salesforce Data Cloud expertise across ingestion/mapping, identity resolution, calculated insights, segmentation, and activation. • Design and implement advanced data transforms in Salesforce Data Cloud using complex formulas and calculated insights to derive enriched attributes, behavioral signals, and predictive metrics for precise audience segmentation and personalization. • Proven experience delivering multi-market or multi-BU rollouts with reusable templates, migration playbooks, and CoE standards. • Solid understanding of Salesforce core and Marketing Cloud subscriber/contact models, audience design, and subscriber key strategy. • Demonstrated analytics proficiency using Data Views and Marketing Cloud Intelligence with baseline attribution understanding. • Excellent communication and documentation skills; automotive industry experience is a plus. • Certifications (must have): Salesforce Certified Data Cloud Consultant; Salesforce Certified Marketing Cloud Developer; Salesforce Certified Marketing Cloud Administrator or Salesforce Certified Marketing Cloud Consultant. • Certification (added advantage): Salesforce Certified Marketing Cloud Email Specialist. Others: -           Degree in Computer Science, Software Engineering or similar qualification and relevant work experience -           Good English language skills (German language skills are an advantage, but not necessary) -           Willingness to travel (up to 10%) -           Good team player. Eager to take over responsibility, to learn. Flexibility -           “Technology lovers”, innovative mindset The job is part of a team working on innovative, data-driven management solutions in the area of IT Sales & CRM . We are looking for team-oriented, responsible, innovative and passionate people to help us shape the department. Our priority - and therefore yours - is to apply the intelligent analysis of internal and external data to generate added value for Mercedes-Benz Cars. Qualifications B Tech/BE 5–7 years of hands-on Salesforce Marketing Cloud & Salesforce Data Cloud expertise on developments Why Join Us? • Be part of a purpose-driven organization that’s shaping the future of mobility. • Work on cutting-edge technologies and global projects. • Thrive in a collaborative, diverse, and inclusive environment. • Access world-class infrastructure and learning opportunities. Equal Opportunity Statement: At MBRDI, we are committed to diversity and inclusion. We welcome applications from all qualified individuals, regardless of gender, background, or ability.